Shopify Ecommerce Search Engine Optimisation (SEO) Strategies
Search strategies that optimise your store pages for Google search, generating increased organic traffic for your brand.
What key terms should you be using? We’ll work with you to identify the keyword opportunities for your products and business and how to set up your topics, clusters, and pillar pages. We identify regularly searched terms that relate to your products and recommend the best terms to use
From product copy to blogging, our content writers will work with you to shape your ecommerce website’s content to contain the recommended keywords. Our writers are experts in creating keyword-rich copy that resonates with your specific target audience and feels natural to read while performing well in organic search results.
Do you know who is linking to your website and who you are linking to? Are they good quality, secure, Google-approved sites? It’s very important to regularly audit your backlinks and remove any low quality, potentially damaging links.
There is a direct correlation between your page load time and your bounce rate. More bounces result in fewer conversions for your products. Google takes bounce rate into its ranking algorithm and your site will rank lower on search results if you have a high bounce rate. Our SEO experts will identify opportunities for improving your page load speed to decrease your bounce rate and increase your conversion rate.
- Image compression
- Lazy loading
- Liquid code improvements
Analytics and Optimisation
Is it working? The key to successful SEO is to regularly measure your activity. How many sales came from organic traffic? How many visitors did your latest blog article generate? We use Google Analytics to monitor your site and content so you can see the results we’re achieving. Our SEO work never finishes, we’ll constantly refine and make improvements to your store to better optimise for Google search.
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.